EN / DE
UX/UI Lead · Design Systems · Accessibility
Ben Tuma
I include everyone – in products that scale with AI.
About
Designing for people – for 15 years.
I’m a Swiss-based UX/UI lead from Langenthal, working with clients in Switzerland, Germany, Spain and beyond. Fluent in English and German, I help large organisations find the right solution for every challenge – with users, clients and stakeholders at the centre.
15+ years in design
8 industries worked in
30 people led in teams of up to
Focus
What I stand for
Systems over Screens
I build design systems that scale across markets, brands and teams. I document them so designers and engineers can rely on them in their daily work.
People First
Accessibility isn’t something you add at the end. I bring research, testing and inclusive design into the first sketch, so products work for everyone.
Leading Change
I’ve led teams of up to 30 people. Today I coach organisations through change, from the first workshop to the board room.
AI-countable
LLMs are fast, but they don’t know your users, your business or why a decision was made. I challenge their results and keep them accountable, with 15 years of experience in what’s worth shipping.
Selected Work
Projects that moved organisations
Automotive Industries
From Showroom to Web Shop
Moved a car maker’s distribution channels to the web – defining the core flows for navigation and checkout, and putting accessibility on the agenda early.
Online & Offshore Retail
Retail Without Borders
Took a traditional German retailer global with an end-to-end online retail system – including pricing for foreign markets and a strong focus on accessibility.
Tobacco Industries
Global Design System
Led multiple teams through an industry-wide rebrand: a global design system on AEM Cloud that local markets control without breaking the brand.
Energy Industries
Teaching Teams to Design
Design thinking workshops from one to five days that give non-designers the tools to rethink their own processes.
Experience
15 years in one line
Along the way
Certifications & roles
Hard skills
Software
2011 – 2012
UX/UI Designer & Partner
Brazen Concepts
End-to-end solutions for small and mid-sized companies.
2012 – 2014
Associate UX/UI Designer
Infosys
Communication and high-tech clients in Germany, the UK and the Netherlands.
2014 – 2016
Senior Interaction → Senior UX/UI Designer
Datameer
One of the fastest end-to-end big data tools on the market.
2016 – 2024
UX/UI Team Lead → UX Manager
Accenture
High-quality products in agile environments for some of the largest companies worldwide.
2024 – today
UX/UI Lead Switzerland
adesso
Building the adesso experience journey across the DACH region.
You?
The next chapter – let’s talk.
Clients
Trusted by
Contact
Together, we build something people WANT to use.
Open for conversations about leadership roles, design systems and accessible products.