EN / DE
UX/UI Lead · Design Systems · Accessibility
Ben Tuma
I include everyone – in products that scale with AI.
About
Designing for people – for 15 years.
I’m a Swiss-based UX/UI lead from Langenthal, working with clients in Switzerland, Germany, Spain and beyond. Fluent in English and German, I help large organisations find the right solution for every challenge – with users, clients and stakeholders at the centre.
15+ years in design
8 industries worked in
30 people led in teams of up to
Focus
What I stand for
Systems over Screens
Design systems that scale across markets, brands and teams – documented so designers and engineers can actually use them.
People First
Accessibility isn’t a feature. Research, testing and inclusive design from the first sketch – so products work for everyone.
Leading Change
I’ve led teams of up to 30 people and coach organisations through design transformation – from the workshop to the board room.
AI-countable
LLMs are a fast, mighty tool. But without the context and experience necessary to see the users, the business, the history behind a decision, it will not produce reliable results. We have to challenge it and keep it accountable. And 15 years of experience in what’s worth shipping.
Selected Work
Projects that moved organisations
Automotive Industries
From Showroom to Web Shop
Moved a car maker’s distribution channels to the web – defining the core flows for navigation and checkout, and putting accessibility on the agenda early.
Online & Offshore Retail
Retail Without Borders
Took a traditional German retailer global with an end-to-end online retail system – including pricing for foreign markets and a strong focus on accessibility.
Tobacco Industries
Global Design System
Led multiple teams through an industry-wide rebrand: a global design system on AEM Cloud that local markets control without breaking the brand.
Energy Industries
Teaching Teams to Design
Design thinking workshops from one to five days that give non-designers the tools to rethink their own processes.
Experience
15 years in one line
Along the way
Certifications & roles
Hard skills
Software
2011 – 2012
UX/UI Designer & Partner
Brazen Concepts
End-to-end solutions for small and mid-sized companies.
2012 – 2014
Associate UX/UI Designer
Infosys
Communication and high-tech clients in Germany, the UK and the Netherlands.
2014 – 2016
Senior Interaction → Senior UX/UI Designer
Datameer
One of the fastest end-to-end big data tools on the market.
2016 – 2024
UX/UI Team Lead → UX Manager
Accenture
High-quality products in agile environments for some of the largest companies worldwide.
2024 – today
UX/UI Lead Switzerland
adesso
Building the adesso experience journey across the DACH region.
You?
The next chapter – let’s talk.
Clients
Trusted by
Contact
Let’s build something together people WANT to use.
Open for conversations about leadership roles, design systems and accessible products.