User Centered Design

Understanding the users needs

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford

Many people cannot distinguish between a “good UX” and “asking people what they what they want”. The thing is: It is somewhat aimless to merely ask questions unless you are armed with ideas about methodology and concepts. I use highly sophisticated techniques ranging from simple, but powerful, heuristics to user, and department, interviews and building highly specified testing groups in order to test that the designs produce absolutely top grade blueprints.

Rapid Answers – Rapid Prototyping!

pen &Hypothesizing endlessly about what works and what doesn’t won’t ever bring you to any productive end. Rapid Prototyping produces real solutions to critical questions such as; is there enough space to tap? is the interface too cluttered? or what stakeholders have I missed in my first pitch?, As an extremely cost effective solution, Rapid Prototyping will lead you to the interface you need and helps to evaluate its pros and deltas regardless of whether you are using high end prototyping software or pen & paper.

Iertate! Irteate! Iterate!

While helping a lot to get something out of the door, heuristics will never get your unique solution . It’s about understanding the users needs. Though it is helpful to have an idea of the direction it is absolutely necessary to let the users know, that their opinion is heard. A/B testing and user interviews are among the techniques used to identify the user’s problems and then, by creating fast clickable prototypes that are easy to change, even whilst iterating them, to fix them.